Quantity over quality seems to be the new rule for some big luxury brands !

Luxury goods have always been associated with high quality, luxury and  exclusivity.They are often handmade or crafted in limited quantities, using the finest materials and intricate techniques However, in recent years there has been a noticeable shift towards mass production in the luxury industry.We have noticed that the pressure to meet increasing demand and maximise profits has led many luxury brands to prioritise quantity over quality, and this has had a significant impact on the standard of luxury goods.

One of the most significant impacts of mass production on luxury goods is the decrease in craftsmanship.Luxury goods are known for their intricate designs and attention to detail, which require skilled artisans to create. However, with the need to produce goods quickly and efficiently, many luxury brands have shifted their focus away from craftsmanship.Instead they rely on machines and automation to produce goods at a faster rate. As a result, the quality and uniqueness of luxury goods have been compromised, leaving consumers feeling that they are not getting their money's worth.

Some luxury brands, like Delvaux, Goyard and Hermes, have a reputation for maintaining their high quality and craftsmanship standards, even as they have grown and expanded their businesses. These brands are known for their attention to detail and commitment to using the finest materials and techniques, often employing skilled artisans to create their products by hand.

In some cases, these luxury brands may have found ways to incorporate technology and automation into their manufacturing processes without compromising the quality of their products. For example,  they may use machines to assist with certain tasks, but still rely on human craftsmanship for the most intricate and detail-oriented work.

Overall, luxury brands that prioritise quality and craftsmanship can stand out in a crowded marketplace and build a loyal customer base.By investing in their manufacturing processes and maintaining high standards, these brands can continue to offer unique and valuable products to discerning consumers.